Birmingham City University (BCU), the Public Health Institute (PHI) at Liverpool John Moores University (LJMU), in partnership with Aalborg Anti-Doping (Aalborg Municipality, DK) and the Human Enhancement Drugs Network conducted the “Steroid Use and Public Health: The Power of Visual Communication” project in 2016-2017.
Our project focused on sending prevention and harm reduction messages in creative and artistic ways to health care providers. Indeed, using visuals is a powerful tool to reach people, providing them with the information they need in a glance, and engage viewers almost instantly leaving an impression behind that lasts longer than mere words.
Infographics were developed based on the latest steroid and other image enhancing drugs (SIED) literature. The aim of the infographics is to increase knowledge of health care providers and to ultimately improve their communication and engagement with SIED users. In addition to the infographics, several artists developed visual materials to break negative stereotypes surrounding SIED users.
The following speakers presented on the day of the event:
- Colette Jeffrey, Senior Lecturer Visual Communication, BCU – “Creative Visualization of Health Messages and Data”. You can access the slides of the presentation HERE.
- Jim McVeigh, Director of PHI, LJMU – “SIED use in the UK and public health”.You can access the slides of the presentation HERE.
- Prof. Harry Sumnall, Professor in Substance Use at PHI, LJMU – “Prevention Science: an Evidence Informed Perspective on Responses to SIED”. You can access the slides of the presentation HERE.
- Joseph Kean, Team Manager, Nine Zero Five, Participant and Engagement Consultant – “Engagement and communication: With people who use SIEDs, PIEDs, IPEDs, HEDs, AAS, Gear, Juice, Steds, and so on…”. You can access the slides of the presentation HERE.